New technologies are constantly redefining what the videographer, filmmaker, and video editing company can do. Staying at the top of your game means embracing new technology and trends, and learning how to use them to your advantage.
The market for immersive 360-degree videos on video hosting sites is increasing all of the time, presenting unique opportunities to step into the market for the innovative and nimble video editing company. The uses for 360-degree video range across the spectrum, from real estate to resorts, and from nature documentaries to new product introductions. Here are some practical considerations that you should know when you’re ready to move into 360-degree video.
Decide how 360-degree video can work for your company
New technologies offer new opportunities for your business or video editing company, but before you plunge into production, it’s important to closely examine how you’ll utilize the technology of 360-degree video. Will you attempt to take existing video formats and adapt them to 360-degree video? Or will you examine some new ways to promote your product or services by creating an immersive environment with 360-degree video techniques? It’s worth the time to examine what’s being done by other creative video company producers and businesses, to see if these provide inspiration for your own efforts. To be clear, we’re not talking about copying anyone else’s style, but it can be very useful to understand how the medium is being utilized by others.
Get to know your 360-degree rig options
360-degree video camera options run from simple and relatively cheap, to elaborate and quite expensive. Deciding which 360-degree camera setup is right for you will depend upon your budget, your ambitions, and practical considerations. It’s probably best to consider your ambitions first. If you’re contemplating making short, simple, mobile-friendly 360-degree videos, you may not need an expensive or elaborate camera rig. If your ambitions are cinematic, it’ll be necessary to spend more money to achieve the degree of quality you’re looking for.
Practical considerations can be important as well. If you’re shooting multiple 360-degree videos daily – on real estate locations, for example, you’ll want to look for a 360-degree camera rig that’s portable and easy to set up quickly. If your work relies more on fixed locations and longer shoots, a more elaborate 360-degree camera setup may be a much better choice for your video editing company.
Find the 360-degree editing platform that works for you
Beyond the question of what physical gear you’ll need for your video editing company as you move into 360-degree video production, you’ll want to examine which software editing options are the best match for you. If you’re consistently using an existing creative video editing suite, see if there are plug-ins or extensions that support adding 360-degree video editing capabilities to the existing tools. Familiarity with the work flow and work processes will make it easier for you to transition to the new format.
Become familiar with your uploading and hosting options
Once you’ve decided upon the role that 360-degree video will play with your video editing company, and have given some thought to the gear and editing platforms you’ll utilize, you’ll need to take a look at the different uploading and hosting options available to you. Will you be using existing services, like Facebook, YouTube, or Vimeo? Or do you want to have the capability to host a 360-degree video on your own website, or that of your video editing company? Be sure to examine all of these with your video editing company, so you can ensure that your videos are easily accessible to the people who you want to see them.
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