There is a superstar in everyone. SHEROES identifies the heroes in every women

A platform for women with ambition and aspirations, SHEROES offers a world of opportunities, high growth career resources, mentorship, skills and support. A community built around principles of learning, growth and sharing, the members access most diverse work formats, including corporate jobs, returning professionals programs, partner programs, work from home jobs, part time work, freelancing, franchising, mompreneur and internship programs. They partner with over 12000 organizations to help them connect with female talent in form of employees, partners and customers. With over a million women served, SHEROES is putting women’s careers on the nation-building map.

 Founder’s Outlook

While responding on the latest round of funding Sairee Chahal, Founder of SHEROES, said, “SHEROES is uniquely placed to solve a hard problem and has invested in building the entire ecosystem supporting women and their aspirations. With a large mission, a fast growing organization and an innovator’s mindset, getting the right kind of investment support is crucial. With this capital raise, we will further strengthen our investment in technology, resources and growing the SHEROES footprint.”

The REAL Women Empowerment

“Every woman who makes a choice and makes it work for her is a SHERO.”

SHEROES – a career destination for women professionals, committed to career success and individual work-life fit. SHEROES welcomes women professional across levels, stages and sectors to pro-actively access the largest OpportunityScape for women.

There is a diverse and large range of opportunities to pick from – these include opportunities with women friendly employers, flex friendly formats, mompreneur programs, partnership programs and more.

The SHEROES Community gets access to career resources, information and community sharing. SHEROES Mentors engage actively to help women attain career success on their own terms.

SHEROES is committed to enhancing the quality and quantity of opportunities for women and investing in women professionals through various phases of their career.

A SNAPSHOT

SHEROES is the largest careers community of women, with members from over 20,000 locations. Over 12,000 companies actively use the platform. SHEROES runs a career support helpline via phone and app. It also has its communities spread in all major cities across India including major metros, and upcoming cities like Jaipur, Indore and Pune.

With a low women in workforce ratio and a over a 300 million women ready to connect to opportunities and financial independence, SHEROES has built a unique organization with women’s careers and aspirations at the center. Sandeep Sinha and Pankaj Bansal will join the board of SHEROES parent – Applied Life Pvt Ltd.

FUNDING

The career platform for women has raised Series A funding led by Lumis Partners along with participation from The HR Fund and angel investor Rajul Garg. Existing investor, Raghav Bahl led Quintillion Media also participated in the round. The transaction is part of a larger commitment, out of which 12 crores come in immediately. Dexter Capital was the exclusive financial advisor and Vertices Partners was the legal advisors to SHEROES for the Transaction.

SHEROES had earlier raised an angel round from Raghav Bahl led Quintillion Media, 500 Startups and a group of individuals including Vijay Shekhar Sharma, Rajan Anandan, Binny Bansal, Mekin Maheshwari, Girish Mathrubhootham, Indus Khaitan and Krishna Mehra.

Investors Viewpoint

Highlighting the reasons behind choosing SHEROES, Sandeep Sinha, Co-Founder and Managing Partner at Lumis Partners said, “With SHEROES the size of the opportunity as well as the impact it can generate is really exciting. The Lumis advantage in helping build processes and scale can have a multiplier effect. The SHEROES team has demonstrated great results in very short period of time and we are looking forward to accelerating the same.”

Raghav Bahl, Founder Quintillion Media added, “SHEROES has a committed team and has shown great traction. It is an innovative business model and high impact makes it a compelling startup. We are proud and happy to help in building SHEROES into a formidable organization.”

Utkarsh Joshi, CEO of The HR Fund said, “Gender diversity is a pressing issue for India Inc and SHEROES is helping creating the right kind of linkages between women workforce and organizations. SHEROES is The HR Fund’s 5th investment and is a perfect fit for our portfolio. We are very excited to be a playing a significant role in shaping up this reality.”

Rajul Garg shared, “I feel SHEROES is led by a fantastic team and has deep understanding and empathy for its target market. I am excited to be a part of the journey ahead.”

Funds can be deployed as follows

When the funds are being raised, the founders of any start up will invariably have to spell out their plans regarding the Application of those funds. Different start ups have different needs and positions and therefore decide based on their situation.  However, Product development and Marketing are the most popular areas where funds are used by a start up.

In my view, the point is that investment is only interesting to startups and investors if the money involved can be put to good business purpose. Everybody wins when the new funds generate growth. Investors want to see those funds dedicated to product development, marketing, or whatever helps to hit the important milestone and reach the next inflection points in valuation.

Depending on different objectives of the business, Funds could be used for

• Expanding to other markets
• Reorganising the company from an unstructured startup to a structured one – with set processes and developing certain capabilities to execute the next stages of the business plan.
• Hiring new talent
• Technology Upgradation to make the product more scalable and Robust.
• Working Capital to cover the Operational Cost.
• Market Expansion so that the product can reach more people
• Reputation and PR which enhances the organization’s capability to recruit and hire partners.