Pepperfry introduces virtual reality studios


Pepperfry Introduces Virtual Reality Tours of Studio that claims to be India’s No.1 Furniture and Home marketplace has introduced virtual reality into its platform.

Currently virtual reality is applied on some of the studios in Mumbai like : Studio Kanjurmarg and Studio Santacruz.

 With this feature of virtual reality, Pepperfry customers can Experience physical look and feel on their laptop. The feel is high definition 3 dimentional that can be seen through mobile, and tablets from the comfort of their home. This uniquely-immersive experience allows customers to experience a real shopping environment without ever going into a physical shop.

To take the virtual walkthrough of the Studio, customers can head to Google and type “Studio Pepperfry” plus the location (for instance “Santacruz”) and start exploring Studio Pepperfry furniture by clicking on the “See Inside” option on the right hand side of the search result page. They can also open the Studio locations on the Google Maps application by clicking on the tiny compass on the upper right corner and navigate around by just moving their phone. Additionally, by using a Virtual Reality (VR) headset like Google Cardboard range, or the HTC Vive, or an Oculus customers can also check out the Studio Pepperfry furniture in VR. When accessed from, the products in the Studio are highlighted with little black + circles and linked to the product page on the website. These can be added to the Pepperfry wish list or shopping cart for future purchase.

Talking about this new feature launch, Deepak Sharma, Product Head, Pepperfry said, “Our Studios have been conceived as experience centers where we offer design inspirations to our customers. By providing an immersive panoramic view of these Studios virtually, we want customers to explore multiple home design options from anywhere, at any point in time.”

This startup’s vision is to help 20 million customers create beautiful homes by 2020. The company plans to open 20 more Studios across key metros in the country by the end of 2016, and will provide virtual reality tours for all its Studios.

Bengaluru based startup Preksh helps business, may it be furniture, or apparel or accessories launch virtual reality. Whereas Coitor IT is providing virtual trial rooms for apparel businesses.

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