Paytm Mall, the e-commerce arm of One97 Communications Ltd, has appointed Amit Sinha as the chief operating officer (COO) of the firm.
In his new role, he will be responsible for overall operations of Paytm Mall and expanding the team to ensure customers have access to the widest assortment of products across categories, delivered quickly through an efficient and optimized partner logistics network.
Commenting on the development, Vijay Shekhar Sharma, Founder, and CEO, Paytm said, “At Paytm Mall, we are addressing a unique opportunity of giving small businesses and retailers access to mobile internet technology to address India’s large mobile consumer base. Amit’s experience in building various businesses since their inception makes him our best choice to lead our commerce business.”
Amit Sinha has been associated with Paytm since December 2007 and has served in several key business roles. At Paytm Mall, he will be responsible for overall operations, hiring, category management and logistics.
On his selection, Amit Sinha said: “Our goal is to build the country’s largest platform that enables trusted partners including brand and merchants in growing their business. We are innovating on multiple aspects of business and offering newer business opportunities for sellers. Paytm Mall also aims to be the preferred destination for consumers looking for the largest selection of products being sold by trusted sellers.”
Paytm has earlier de-merged its e-commerce business into a separate entity by the name of Paytm Mall to address India’s large online retail opportunity. This new entity, which started off with the same shareholding as the parent company of Paytm, One97 Communications Limited, has raised the US $200 mn from SAIF Partners and Alibaba Group Holding. Read more about Indian Startup Ecosystem.