Fingerlix is a Ready-to-cook food solution, has raised $3 Million of Series A funding from Zephyr Peacock. Before funding, the startup has recently expanded its services in Pune. Till now the startup has raised the total of Rs.28 Crore of funding.
The Mumbai-Based startup was founded 2015 by Shripad Nadkharni along with Shree Bharambe, Abhijit Berde, Varun Khanna. Fingerlix provides fresh almost-ready food solutions like Batters, Mixes, Curries, Dals, Parathas and fully ready accompaniments to go with them.
Addressing the milestone, Shripad Nadkarni, Founder Director and Shree Bharambe, Founder & CEO, Fingerlix said,“At Fingerlix, our aim is to offer fresh food with absolutely no preservatives to customers. With this latest round of fund infusion, we aim to introduce more offerings and foray into newer cities to spread Fingerlix to a larger customer base. We are delighted to associate with Zephyr Peacock, and look forward to working closely with them in the areas of product development, market expansion, widening of our distribution channels and strengthening our regional presence in high-demand geographies.”
Fingerlix runs under Maverix Platforms Pvt. Ltd. The customers can place orders on its Android or iOS app, or website. The fresh funds will be used for the introduction of a new menu, opening more stores and aim to expand into new geographies around the country.
Zephyr Peacock India provides equity financing for the fast-growing, small to medium-sized companies led by strong entrepreneurs and management teams. The Bangalore and New York-based venture capitalists combine the local and international private equity expertise and have many years of investment and operating experience.
Pankaj Raina, Vice President of Zephyr Peacock said, “With rapid changes in consumers’ lifestyle and food choices, the convenience food category is set for massive growth. Within this segment, the market for ready-to-cook traditional Indian meals remains largely untapped. We believe that Maverix Platforms Private Limited (Fingerlix) is well-positioned to become the market leader in this emerging segment with its unique product offerings and robust growth strategies.”
Similarly, ‘iD-Fresh’ a Bangalore-based startup that provides ready-to-cook packed Indian food has also raised Series B Funding from Premji Investment.
According to Xeler8, a market intelligence platform for VCs and corporates, Foodtech industry in India is constantly increasing. In spite of several flameouts, funding data of 2016 shows that there have been upticks in investments. As compared with $263 million in 2015, the food tech segment had received $321 million in 2016. Read more about Indian Startup Ecosystem.
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