AR startup Whodat raises $600K from Ideasprings

By Shariq Hussain

Posted on April 20, 2017

Augmented reality technology start-up Whodat Tech has raised $600,000 of seed funding in the first round of external funding from early stage fund Ideaspring Capital.

The Bangalore-based startup was founded in founded in May 2013 by Sriram Ganesh and Kaushik Das. WhoDat was born from an appreciation of how people’s need to consume digital information has changed. They push the boundaries of visual interaction by using emerging technologies and add a whole new dimension to product visualization. The startup works on Augmented Reality, Virtual Reality and Gesture based apps.

Sriram Ganesh, Co-founder and CEO of Whodat said: “Whodat’s AR platform will make it very easy for developers with minimal knowledge of computer vision and deep learning to develop AR experiences. We plan to invest heavily in R&D and product development over the next 18 months to take our vision one step closer to reality.”

The startup works on both B2B and B2C protocols. Whodat uses proprietary technology based on simultaneous localisation and mapping (SLAM) to place digital content within indoor environments.

IdeaSpring is s an early-stage venture fund focussed on investing in product innovation startups in India. A tech-focused fund of Rs125 crore, the fund was launched in April 2016 by angel investors Naganand Doraswamy and Prashant Deshpande; T.V. Mohandas Pai, co-founder of venture capital firm Aarin Capital; Rajiv Mody, managing director of Sasken Technologies; and Amit and Arihant Patni, founders of Nirvana Venture Advisors.

This is the third investment from the Venture Capitalist in two months, earlier they have invested in tech startup Karomi and in network enterprise Lavelle.

Commenting on their investment, Arihant Patni, managing director of Ideaspring Capital, said: “Whodat has a great team led by Sriram (Ganesh) and Kaushik (Das) and their vision is to solidify their SLAM approach. They also aim to provide contextual information about the scene using deep learning approaches and eventually productive the overall package so developers can easily create AR (augmented reality) experiences without any knowledge of vision and learning systems.”

Whodat will use their fresh funds for R&D, product development and to expand its tech team. Read more about Indian Startup Ecosystem.

AR startup Whodat raises $600K from Ideasprings