Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.
About 20 years ago, the most effective way of reaching your customers was magazine advertisements, TV ads and radio jingles. It helped businesses with huge budgets to generate insane amounts of leads. In the digital era, traditional marketing isn’t effective and it turns off the consumer. Or, the consumer turns it off. So, what’s the most efficient marketing vehicle for companies big and small now? It’s content marketing. Content marketing costs 50% less than traditional marketing and it generates about 3 times as many leads.
The caveat, though, is that everyone around you is starting a blog and experimenting with content marketing. 51% of B2B companies surveyed by Content Marketing Institute said that they plan to increase their content marketing budget in 2016.
Essentially, content marketing is a strategy whereby you create and publish information to build meaningful relationships with your audience. Content includes, among other things blogs , FAQ’s , videos ,white paper , e books form content. This content need not to advertisement of your products and services but a brief and meaningful information about your company, your products and services and how they are beneficial to consumers.
How it is useful to established business
For an established business it is not a hard task to create an audience due to prevailing brand name and goodwill in market. More over an established business can make maximum utilization of content marketing by providing informative content to audience it can add to its brand value.
such business can use content marketing to creak awareness of their brand among the unaware audience though the means of current consumers who get to know about the brand and products in detail with clear picture. for established business content marketing is way to add to its social value and moral duties of the company towards society.
along with the advantages there are disadvantages also. if represented content in an inappropriate format or unfriendly user interface the content may produce a different picture which may hinder the brand value of the business. Read business news.
Content marketing for startups
When it comes to startups, content marketing is probably the most affordable and effective growth solution. It costs 25 to 40% less than paid search and it can increase your website conversions six fold.
Startups have a benefit of creating an viral trend or suspense before coming in to market officially this kind of publicity through content creates a word of mouth. more over a good content at regular interval gets to the eyes of people which in turn creates a buzz among the target audience. by surveys and startups can define product range to be provided this creates a consumer oriented business strategy. social media is an invaluable asset for startups.
Mint now a well known financial institution. In 2006 started with a online blog mint life to get audience attracted before launching its official product. Within a short period it had many bloggers and an exceptional following on the site seeing the appropriate chance it launched its main product, a tool that helped users budget their finances by gathering different accounts and balances in one place. Today mint receives 8 million visits a year. Read more insightful articles.