Using the WhatsApp app allows you to increase community responsiveness, develop better ways to interact with your customer, and gain an edge over your competitors who are not yet using the tool. For example, you can inform your partners not only about important work matters, but also quickly transmit information about upcoming holidays, betting offers in an online sportsbook in India, and a lot more.
Attracting a Customer Base
It is worth noting the fact that people get very used to the services they use the most, and also attract their friends and relatives to communicate in one messenger. The impact of the coronavirus pandemic can hardly be overestimated since WhatsApp began to be used 2 times more and more often. Therefore, if you use a convenient environment for your customers and subscribers, you will significantly increase the success of your business.
Increase In Order Processing Speed
One of the most important factors is the speed of your customer service. If you outrun your own competitors, then customers stay with you. This contributes to the growth of your revenue and the overall profit of the company.
WhatsApp has a fast and extremely convenient system for distributing messages between administrators and operators, which speeds up responses to inquiries. Moreover, communication will be available to you from any available device: computer, tablet, or phone. There are many other handy features to simplify the user experience and optimize your business. These include a single number, CRM integration, statistics for each operator, chatbots, basic message templates (welcome, reminders). By configuring all these functions, you will significantly speed up communication with the client.
Respect Confidentiality
If employees in your organization communicate with customers through their own WhatsApp accounts, this can lead to the loss of customer personal data. This will hurt your reputation and reduce your customer base. The problem is solved by using a business account, when all information, in any case, remains with the company, and if the user is fired, the client’s personal data will not be leaked to attackers or into third parties.
You will always have up-to-date information about the client, which will make an additional pleasant impression since the impression is formed that you remember him. In this case, users will retain exactly the company number and not an individual employee.
Maintain Customer Base
It is extremely important for users to develop your communication system with them. They should feel that you are worried about them and also see improvements in their performance. For this purpose, you will need to implement new convenient functions.
WhatsApp provides access to common account types, business accounts, and the Business API, thanks to which you can integrate WhatsApp with other applications or services.
Thanks to this integration, you can set up communication from the application:
- So, for example, a user will be able to click on a button on a website or send a message through it, and the information will be transmitted via WhatsApp.
- Your messages will stand out so users can distinguish them from messages from regular users.
- You will have access to a special design, where you can specify additional information about your company, show a list of goods, working hours, and also whatever you think is necessary:
- You will be able to send all the necessary files and documents.
- Create a promotional email.
- You will be using CRM.
- Be on a par with other popular brands.
A large number of companies already have WhatsApp accounts, where they successfully carry out their own activities.
At the same time, it should be understood that creating and setting up an account in WhatsApp is extremely simple, and the benefits from using it will significantly increase the profitability of your business by speeding up and optimizing all processes of communication with users.
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