Your GMB (Google My Business) listing is your business’s most viable asset for an effective local search strategy. According to Google, nearly half of all the individuals who conduct searches for local businesses will enter that business website within 24 hours. If you don’t work on that listing, Google will automatically offer the best information about your company, which may not always be specific, so if you work on your GMB profile, then you can validate and edit all your online business data as it appears on Google.
The number of people “searching on the internet” is a small one. Yet, a great majority use “Google” when they’re searching online, and this change has benefited both businesses and consumers. Google gave businesses control of what searchers see when they’re looking for a business and the opportunity to rank higher in relevant SERPs. And we know it. Higher ranking leads to more organic traffic and should lift your overall ROI of your SEO strategy.
Sounds great, isn’t it? But if you’re discouraged by the keyword ranking check you just ran, worry not. Here are some SEO strategies that will help your website dominate all 2021 SERPs.
Enhance UX Across Your Entire Site
If you run a business site, how confident are you in its ability to provide users with an all-in-one user experience?
The user experience is the overall experience visitors have with your website and leads them from point 1 to point B with ease. You want them to be able to navigate your platform without issues, so they have a good time on it and return in the future. When done properly, users feel at home on any website and know exactly where to click and go.
Why should you improve your website UX? Obviously, to reach your marketing goals and rank in the uppermost Google SERPs. But that’s not all. Working towards a better user experience can help you eliminate the number of obstacles people may encounter on your website. Like it or not, even the simplest annoyances are enough to annoy users and increase your bounce rate.
When they access your content online, they expect a seamless experience that takes them from one point to another without hitches. The more your work towards a seamless user experience, the easier it will be to generate leads, build a steady email list, and produce sales.
Improving UX means that your business website:
- Eliminate friction between visitors and the end goal
- It gets easier for users to navigate on the website
- Provides users with the information they need
- Moves them through the sales funnel
Make Posts Readable
That time has come. To have a chance and optimize your organic rankings, you should take a step further and optimize your website content for readability.
To straight things up, we’ve put together seven formatting tips that will help optimize the readability of your content:
- Apply the “only quality content” rule: First of all, you’re wasting a lot of time worrying about the following points if your website content is not up to the mark. Indeed, formatting matters, but so do smart ideas, compelling delivery, and error-free spelling and grammar.
- Use Short Paragraphs: To make things bearable for your readers/users/visitors, limit each paragraph to at least 3-4 sentences. Sure, you can use one-sentence paragraphs, but use them frugally, or your content has all the chances to resemble a grocery list.
- Mixed sentence lengths: Long sentences can sometimes be annoying on a mobile device or computer, but they can work wonders when used casually– especially when mixed with shorter sentences.
- Sub-headers: An average person will spend about 37 seconds reading a piece of online content. You can boost that time considerably by including subheadings that help users scan the content and immediately get a better understanding of what that post is about.
- Bullet Point – All-time High: The thing is when you have lots of facts, ideas, and examples – all packed into one paragraph, it makes it more bearable for the reader if you simply list them with bullet points, like we just did.
- Use White Space: You already know it. A large block of texts can be overwhelming for everyone regardless of her/his reading level. You can avoid this by breaking up large blocks of text with relevant, supporting media such as graphs, photos, or videos.
- Screenshots/Images: Speaking of photos, most blog posts should include several screenshots or images to illustrate the number/steps/ points you are discussing. The more challenging an idea is, the more images you should include.
Use Relevant Keywords in Your GMB Description
Creating a decent GMB listing is the first step to local search success. And for a good reason. Google My Business provides the greatest impact for organizations seeking local exposure. Don’t believe it? Use our latest website rank checker and see where you’re heading.
According to Google, your GMB description should contain as many signals as possible about your company. Why? Because detailed and complete business information can help search engines like Google better understand your company and match your listing to relevant searches from visitors. The best way to start is to undergo an audit of your business site. In doing so, you will discover the best ranking opportunities for the site.
You can do that by analyzing the current website content and seeing how it could be optimized or recycled into a fresh, more enticing content that will complement what is already there.
As such, this systematic approach can only enhance your overall Google ranking. To make sure your keywords are well-fitted for the content/business description, try using tools like SEMrush to see how relevant those keywords are. Once you nail that out, you can target those keywords by creating pages and pieces of content that are focused on the topic and intent.
Put yourself into your customer’s shoes – what are you looking for? How would you like that information to be presented to you?