AMAZON VS FLIPKART
Indian eCommerce has now reached a stage where VC funding is tough and deep discounts are out.
It is clearly evident that only few will survive and rest have to shutdown or scale down.
In the race to be No 1, both Flipkart and Amazon are fighting each other out.
Our Team did some research on publicly available data to see who is winning.
Amazon with 208M traffic has almost double the traffic and more engagement in comparison with flipkart(115.90) and in the last six months flipkart’s growth is stagnant in terms of traffic, while amazon consistently increased.
Amazon is a clear winner in the current scenario.
You might think that Flipkart has Myntra and Jabong? We calculated total traffic put together. Here goes the analysis.
Myntra = 13.2M
Jabong = 28.8M
Total = 42M
EVEN AFTER INCLUDING FLIPKART THE NUMBER STANDS AT 157.90M. Still not closer to Amazon.
Traffic trend is also reflecting in the sales data. As per available data, Amazon sold more goods on their platform, compared to Flipkart, for 2nd straight month.
For the month of August, Flipkart did revenues of Rs 2100 crore, which is lower than Amazon’s revenue for the same period. In July as well, Flipkart sold less products compared to Amazon.
Flipkart reduced some costs by laying off some employees in the last quarter and are rumored to fire few more after festival season. With the current data available company would be needing money next year and unless they beat Amazon, valuation is going to be a tough task.