Sequoia India invests in sales analytics startup Vymo

By Raaghav G R

Posted on November 23, 2016

Vymo is a sales analytics company that provides predictive sales analytics using data collected from over 25,000 sales representatives. Vymo has recently received an investment of U.S. $5 million, in series A funding round, from the SaaS – based company Sequoia India. The investment in Vymo would the third investment made by Sequoia India this month. Sequoia India had previously invested in Freshdesk and Zarget, earlier this month. The Bengaluru – headquartered startup, Vymo, plans to use the funds to strengthen its product, make strategic top – level hirings and increase its presence in international markets.

Vymo’s sales tool helps sales representatives plan their tasks better. The app uses data collected from over 25,000 sales representatives to map out skills and provide real-time recommendations to sales representatives, which help them choose a better and more effective course of action. “We built Vymo keeping in mind that it is supposed to help sales representatives more than giving them a feeling that they are being monitored. Going forward, our focus will be to improve user experience and strengthen the tool’s intelligence to drive maximum business impact”, said Yamini Bhat, CEO of Vymo. Vymo was founded in the year, 2013 and now has over 25 corporate customers, including leading financial organizations like HDFC, SBI Life and Axa. Vymo helps organizations improve their sales performance by converting manual operations to rule-based algorithms, something that is not fulfilled by traditional CRMs. As such, it’s a key tool for any company seeking to maximize its sales potential”, said Shailesh Lakhani, MD at Sequoia Capital India Advisors. Vymo has doubled its team size from twenty to forty employees over the past few months and plans to make strategic key hires for its top management posts in the next few months. Read more on Mobile Apps

Sales is the main engine for growth to many companies and Vymo’s sales analytics tools will definitely help them maximize the sale of their products or services. Since its sales projections and recommendations are based on data collected from over 25,000 sales representatives, there is a very slim chance that its projections or recommendations will go wrong. It real time analytics will definitely help sales representatives choose the best course of action, thereby improving the sales of their company. In many companies now, the strategies to improve their sales are only decided on team meetings during month – ends. But Vymo’s sales analytics tool provides sales representatives with real time feedback and suggestions so that they can take the best course of action to improve sales then and there. Overall Vymo’s app is a very useful one that is already employed by established organizations like HDFC, SBI Life and Axa. Read more on Startup News

Sequoia India invests in sales analytics startup Vymo