REVIEW

TATA CLiQ does not rhyme with the “TATA” brand

TATA CLiQ

Negative feedback of TATA CLiQ by customers

TATA CLiQ the most awaited e-commerce platform that I hoped will storm the industry in terms of price and experience has not reached up to the customer’s expectations. My first post on TATA CLiQ review paved the way for this post.

I received 4 comments on the posts giving “worst” feedback about this e-commerce platform. In my post I did mention that my product will be delivered later than expected. Here is my call with a customer care executive called Akshay Anand, who called to inform me about the delay.

Couple of discrepancies in TATA’s new platform

  • As per the call the customer care executive says that my package has been give to the courier partner. But TATA claims to do logistics in house.
  • No discount or faster delivery can be done. For faster delivery Akshay asked me to login and request for one. I guess I need to pay for my already delayed product to deliver faster.
  • TATA is known for providing best experience, example Taj Hotels and JLR but here they refuse to cancel my order. Not so great customer experience.

Presently the website is having 2.7M visits per month, with 45% traffic coming from search, while 20% from direct and referral. 3% traffic is coming from display advertisements and social media.

50 crores were put into this e-commerce platform but the platform does not look that much worth going by my experience and the feedback received by our audience.

Read my first review of TATA CLiQ

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