Since the launch in September 2016, Reliance Jio has planted an enormous tree of 72 million subscribers in a spam of just 4 months. The launch offer, which contained cheap data charges and unlimited free calling, has been extended from 31th March 2017 to 30th June 2017.
Reliance Jio will now be charging Rs 100 for monthly based data services where as unlimited free calls facility will be remained unchanged.
The trail period of such undefeatable plan by Jio which should have been expired by December 2016, had now been extended again. The record breaking response which gave the company over 80 Crores customers in just couple of months, will now help to keep free 4G VoLTE plan alive.
The major goal is to gain over 100-million customer in the shortest possible time. This will make the figure of adding millions of customers to their existing customer base in just five months. Recently, the company has spent over Rs 30,000 Crores to expand the network base and to decrease the percentage of call drops and sudden internet diconnectivity. This will take the total capital investment of Jio to enormous amount of Rs. 2, 01,000 Crores.
Ever since the announcement, the other telecommunication firms like Idea Cellular, Airtel Bharti, Vodafone India and TATA Docomo have shattered their prices in order to keep their market value updated. The mass adaptation of Jio has definitely given sleepless night to the fellow companies.
Inwardly, Jio is battling the risk to lose their customers between the current price (free) and the post June prices. The ultimate task for Jio will be finding an appropriate price for the market which will not result in losing their customers. Read more Indian Business News.