Freecharge promotes their COO to CEO

Freecharge new CEO

The e-payments arm of Snapdeal, Freecharge appoints a new CEO

Freecharge on Tuesday has elevated their COO Mr. Govind Rajan to the position of CEO and CEO Kunal Shah to Chairman.

Mr Govind Ranjan has previously worked as chief marketing officer (B2C) at Bharti Airtel and as CEO for Airtel Money. He has also held various roles at Hindustan Unilever. Hi experience of e-payment domain will give a good boost to Freecharge.

In a statement about his appointment as CEO Ranjan said, “Kunal has built a great tech team and an iconic brand. It is a privilege to take the baton from him. We are fortunate to have his guidance as the chairman and mentor-in-chief. I am very excited to carry forward our mission to build Freecharge as India’s digital payments operating system”

With e-commerce industry picking up in India, digital payment operators are increasing rapidly to handle these transactions. Transaction could be shopping, telecom recharges, utility bills, movie tickets etc.

Presently the market leader in e-payment sector is Paytm and followed by Freecharge. Many new startups like Mobikwik, Oxigen, PayU, Citrus Pay, and Novopay have also sprung up in this sector. They startups have raised significant funds to grow business by paying payments easier.

While all popular mobile payment apps are targeting users to spend more time on the app by providing multiple payment services. Freecharge is ensuring users to spend as little time on the app and claims a 10-second payment time.

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