Amazon India received more than 400 applications within 2 weeks of its launch. This program allows Indian startups to showcase/sell their products on Amazon. These startups will get an opportunity to sell their products to Amazon customers. The program was announced to push government’s Startup India Initiative.
DIPP has stringent filters that quality mere number of startups from the 700+ applications received. While Amazon Launchpad will give a boost to India startups. The website has separate section for Indian startups. Thanks to that section, Amazon customers around the globe can see what products are being sold by Indian Startups.
“We hope more and more Indian start-ups join Amazon Launchpad and make the most of this exceptional opportunity to get access to big consumer markets nationally and internationally,” said Jason Feldman, Director Global Innovations, Amazon, in a statement.
All the applications were early stage startups that age between 1 to 1.5 years and most of them never sold on Amazon.in. The surprising part is that Amazon received applications from Tire 2 and Tire 3 cities too, showing Amazon’s reach in India.
Recently I purchased few clothes in Amazon.com (US site) and shipped it to my cousin in USA. Previously I would have to use Paypal to make payment, which means I lose some money in currency exchange. Since Amazon is available in India, I had an option to pay in INR with my India Credit Card. I cited my experience to show you how Amazon is making this globe a convenient place to live in. Read more Indian Startup News.