In an interview with Livemint, Airtel India CEO, Gopal Vittal tells that market share is everything for Airtel. Without it there are no revenues, customers, and margins. Jio is definitely disrupting the telecom industry with its throw away prices, but Airtel will concentrate on their service to stay ahead in the competition. More News on Reliance Jio.
There have been lots of allegations of Airtel not giving Points of intersection to Jio and many others. But Gopal Vittal tells media that Reliance Jio is launched only to stay in the market for long term only. He calls Jio’s strategy as good and bold. Rural area has ton of hidden opportunity for Airtel and this telecom market leader would be concentrating on this volume to boost their ARPU (Average Revenue Per User). Read about Reliance Jio Scam.
When asked about data he said that there will always be consumption of data, since internet is required for variety of things. Voice may reduce but data consumption will never, thanks to smart technologies. Data penetration will grow with/without the entry of Jio.
Finally he says that Jio will definitely have an impact on the telecom prices. Their strategy is bold and he has never seen it before. Finally he hopes that this strategy of theirs will pan out for them. Read Business News.